Alliance has struck a deal with Iceland to stock its frozen goods in the Channel Islands, keeping them available to shoppers here when the existing stores close.
The frozen food chain has announced a new franchise partnership with independent retailer Alliance, which has four stores in Jersey and one in Guernsey.
They will start stocking Iceland's ranges from next week, starting with selected Christmas products in freezers at the Braye Road outlet in Guernsey.
That store will be rebranded a 'Food Warehouse' in January, becoming the first such Iceland offering out of the UK.
The arrangement means brands such as Greggs, TGI Fridays, and My Protein will continue to be available in the Channel Islands.
Iceland currently operates 10 franchise stores in the Channel Islands in partnership with Sandpiper CI. Following the recent acquisition of Sandpiper CI's franchise operations by Morrisons, the Iceland and Sandpiper CI partnership has ended. Existing Iceland branding and products will go from the current outlets by June 2025.
Morrisons is yet to announce details of its future plans for acquired sites.
READ: Sandpiper sells 38 Channel Islands supermarkets to Morrisons
Iceland frozen range
Alliance frozen range before 11 November 2024
Andrew Bagot, Managing Director of Alliance says they are thrilled to announce the partnership with Iceland and bring their much-loved products to communities across Jersey and Guernsey.
"Together, we’re making it easier than ever for households in the Channel Islands to enjoy Iceland’s fantastic range, from everyday essentials to seasonal favourites."
Justin Addison, Iceland Foods International and Partnerships Director says partnering with Alliance is a significant step forward for the supermarket in the Channel Islands.
"We’re delighted to work with Alliance to continue providing our customers in the Channel Islands with Iceland’s range of innovative, value-driven products."
A follow up statement said:
"Alliance is continuing its relationship with Waitrose in Jersey and plans to open new Iceland stores in Jersey starting early next year."
UK giant Morrisons bought the Icelands, Morrisons Daily, Checkers Xpress and Le Cocq's in Alderney, as well as six forecourts.
Chief Executive, Rami Baitiéh said of the deal:
"I am delighted that now the transaction has completed we can welcome 520 new colleagues into the Morrisons family. It's a great business with great colleagues and we are all looking forward to the exciting next chapter."
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